How ITC shares are performing after Q2 results? Should you buy, sell or hold? Brokerages give targets, key levels

ITC shares rose over 1% after the company reported an 18.45% year-on-year fall in Q2 FY27 consolidated profit to ₹4,229 crore, despite revenue rising 43.85%. Expenses surged 69.6%. FMCG, agriculture and paper businesses grew, while cigarette operations faced pressure from higher taxes.