India is no longer the ‘back office’ of the global game development industry: A market with 550 million players is ripe for homegrown hits

Мачайя Каленгада, Program Director of GDAI (Game Developers Association of India), describes what is happening in the Indian game development industry as a tectonic shift. The country has 550 million players, 175 million of whom are already paying users – spending on in-game purchases, subscription…